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My approach to coaching is client-driven and focuses on setting goals, creating outcomes and managing personal change.

Coaching is by nature non-directional - coaches don’t tell the client what to do or where to go; instead, it’s where the coach holds space for the client to help them to get clarity and move towards a goal which they have set for themselves.

Focusing on setting goals, creating outcomes, managing personal change, discovering clarity and aligning with what the client wants to achieve, encouraging client self-discovery, and eliciting client-generated solutions and strategies. Holding the client responsible and accountable.

Mark R Fitness - Life Coaching

The International Coaching Federation (ICF) has conducted multiple surveys, including one in 2009, where they found that 80% of people who receive coaching report increased self-confidence and over 70% benefit from improved work performance and relationships.

Coaching is seen as a highly effective intervention. Having a coach, whether in a group or individual setting, has been found to have a positive impact on goal attainment - an impact that isn’t visible when people self-coach.

Coaching is not consulting, therapy, counseling or mentoring. It is distinctive in that it is client-focused and non-directive.


ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership.

Coaching differs from counselling/ psychotherapy in that it is forward-focused and its purpose is to work towards a goal/ desired future state and how you can get there from the present, whereas psychotherapy tends to look at the past and the emotional state to understand the present. 

As a life/ performance coach, I help my clients to gain clarity, stay focused and move forward toward their goals. 

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